Socialbakers API Documentation

Introduction

The Socialbakers REST API allows access to the data points used in Socialbakers suite. Access to the API is available on request for Socialbakers clients only.

If you are interested in the API access, please contact our support team (support@socialbakers.com).

Security and authentication

The API is secured with HTTPS. Authentication is made using Basic HTTP Authorization by token and secret. The authorization is sent in the HTTP headers.

The token and secret are linked to a specific user of a Socialbakers Suite account. Get in touch with our Support team at support@socialbakers.com to get yours.

Basic HTTP Authorization using token and secret

Basic HTTP Authorization uses a token and secret with a colon between them encoded to base64 format.

Example: if we use "Aladdin" as a token and "OpenSesame" as a secret, then "Aladdin:OpenSesame" produces "QWxhZGRpbjpPcGVuU2VzYW1l" when encoded to base64 format.

The parameter in the HTTP header would be then: Authorization: Basic QWxhZGRpbjpPcGVuU2VzYW1l

Example request

GET /1/facebook/profiles HTTPS
Host: api.socialbakers.com
Authorization: Basic QWxhZGRpbjpPcGVuU2VzYW1l
Content-Type: application/json; charset=utf-8

Limits

Rate limits are defined for account and for user:

  • Account: 1000 requests per hour
  • User: 500 requests per hour

Each metrics request is limited by maximum number of:

  • Profiles: 25
  • Metrics: 25
  • Date range: 3 months

Date range is not relative to curent date, so you are able to query historical data.

If you need to query with more profiles, metrics or date range than the limits allow, you can split it into multiple requests.

The oldest historical data you are able to request for is limited by your subscription package.

Errors

If error occurs in any endpoint, standardized error response will be returned.

Error codes

Code Endpoint Description
3 all Input validation error
4 all Profiles, metrics or date range limit exceeded
5 all Profiles not allowed for user
6 all Start date is before history limit date
7 all Profiles do not have insights enabled
8 all Labels used for filtering do not exists
10 all Account request limit exceeded
11 all User request limit exceeded
99 all An unknown error occurred
400 all Bad request
401 all Missing authorization header, invalid secret or token
403 all Action is not permitted
404 all Resource not allowed
405 all HTTP method not allowed
500 all Internal server error
Example response
                {
  "success": false,
  "errors": [
    {
      "code": 3,
      "errors": [
        "Input validation error.",
        "Invalid metrics requested: metric1"
      ]
    },
    {
      "code": 5,
      "errors": [
        "Profiles not allowed for user.",
        "Profiles [164929129743] not allowed."
      ]
    }
  ]
}

Reference Data

Lists of values allowed to be used by other endpoints as data sources or filters.

List of Connected Profiles

Returns the list of connected Facebook, Instagram, Twitter, YouTube or Pinterest profiles for your account. You will need the profile ID later to call metrics endpoints.

Example request

              GET /1/{network}/profiles HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8
Supported values for {network}: facebook, instagram, twitter, youtube, pinterest

Response fields

Name Description
id string, profile unique identifier on the social network.
name string, profile name
profile_name string, profile unique name on the social network.
picture string, profile picture on the social network.
timezone string, timezone selected for this profile in Socialbakers product.
profile_labels array, list of labels assigned to a given profile in the account.
insights_enabled boolean, available for facebook and instagram networks only, true if insights metrics are available for profile.
Example response
{
  "success": true,
  "profiles": [
    {
      "id": "164929129743",
      "name": "Profile #1 name",
      "profile_name": "profile1name",
      "picture": "https://example.cdn.com/picture.hash.png"
      "timezone": "America/Los_Angeles",
      "insights_enabled": true
    },
    {
      "id": "477018229123929",
      "name": "Profile #2 name",
      "picture": "https://example.cdn.com/picture.hash.png"
      "profile_name": "profile2name",
      "timezone": "Europe/Prague"
    },
    ...
  ]
}

List of Post Labels

Post labels are used to label content (posts, videos) across multiple platforms in Suite. The endpoint returns the list of all global post labels available in your account. These labels are identified by name and ID.

You can use the post label IDs to filter the posts or the results of the aggregated post metrics.

Example request

              POST /1/post/labels HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

Response fields

Name Description
id string, post label unique identifier
name string, post label name
Example response
{
  "success": true,
  "data": [
    {
      "id": "5d879004a44a4cbcb13e",
      "name": "Post Label 1"
    },
    {
      "id": "ffc196eb056b42fd9b03",
      "name": "Post Label 2"
    },
    ...
  ]
}

Profile Metrics

Profile metrics endpoints return daily values for the specified set of metrics and profiles.

Facebook Metrics

Returns daily metrics for each requested Facebook profile.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles object, the list of string values. Each is ID of the profile available from the /1/facebook/profiles endpoint.
metrics object, the list of metrics that will be returned in the response. Available metrics are listed in the table below.
Basic Metrics
Name Type Example Description
comments integer 
100
 Number of comments on page posts.
comments_by_ppd_status object 
{ "paid": 1, "organic": 2, "unknown": 0 }
 Number of comments on page posts by paid status (organic/paid/unknown) based on PPD.
comments_by_type object 
{ "video": 1, "photo": 2 }
 Number of comments on page posts by post type.
engagement_rate float 
4.2
 Engagement Rate displays the average number of Interactions per Fan per Post. Engagement Rate is therefore calculated by dividing the number of Interactions of posts published a particular day by the number of Fans on that day and finally by the number of posts on that day. The final Engagement Rate figure is multiplied by 100 and should be displayed as a percentage (Interactions / Fans / Posts * 100). The Engagement Rate for a time period should be calculated as the average of all the Engagement Rate values for all of the days that are being examined.
fans_change integer 
100
 Absolute change of fans count of a page.
fans_lifetime integer 
100
 Total number of likes (=fans) of a page.
interactions integer 
100
 Number of interactions on page posts.
interactions_by_ppd_status object 
{ "paid": 1, "organic": 2, "unknown": 0 }
 Number of interactions on page posts by paid status (organic/paid/unknown) based on PPD.
interactions_by_type object 
{ "video": 1, "photo": 2 }
 Number of interactions on page posts by post type.
interactions_per_1000_fans float 
1.94042765739004
 Number of interactions per thousand fans.
interactions_per_1000_fans_by_type object 
{ "photo": 0.94042765739004, "video": 0.001426624803003 }
 Number of interactions per thousand fans by type.
page_posts integer 
100
 Number of page posts.
page_posts_by_app object 
{ "web": 1, "Socialbakers": 2 }
 Number of page posts by application via it was posted (any facebook app is "web").
page_posts_by_ppd_status object 
{ "paid": 1, "organic": 2, "unknown": 0 }
 Number of page posts by paid status (organic/paid/unknown) based on PPD.
page_posts_by_type object 
{ "video": 1, "photo": 2 }
 Number of page posts by post type.
reactions integer 
100
 Number of reactions on page posts.
reactions_by_ppd_status object 
{ "paid": 1, "organic": 2, "unknown": 0 }
 Number of reactions on page posts by paid status (organic/paid/unknown) based on PPD.
reactions_by_reaction_type object 
{ "love": 1, "haha": 2, "like": 3, "sorry": 4, "anger": 5, "wow": 6 }
 Number of reactions on page posts by reaction type (like, love, haha, etc...).
reactions_by_type object 
{ "video": 1, "photo": 2 }
 Number of reactions on page posts by post type.
shares integer 
100
 Number of shares on page posts.
shares_by_ppd_status object 
{ "paid": 1, "organic": 2, "unknown": 0 }
 Number of shares on page posts by paid status (organic/paid/unknown) based on PPD.
shares_by_type object 
{ "video": 1, "photo": 2 }
 Number of shares on page posts by post type.
user_posts integer 
100
 Number of user posts.
user_posts_average_response_time integer 
100
 Average reponse time (mins) of responded user posts.
user_posts_by_app object 
{ "web": 1, "Socialbakers": 2 }
 Number of user posts by application via it was posted (any facebook app is "web").
user_posts_responded integer 
100
 Number of user posts that are responded (at least 1 page comment).
user_posts_responded_by_time object 
{ "Under 10 mins": 0, "10 - 30 mins": 0, "30 - 60 mins": 0, "60 - 90 mins": 0, "90 mins - 2 hours": 0, "2 - 4 hours": 0, "4 - 6 hours": 0, "6 - 12 hours": 0, "12 - 24 hours": 0, "24 - 48 hours": 0, "48 - 72 hours": 0, "More than 72 hours": 0 }
 Number of responded user posts by response time category.
user_posts_response_rate float 
1.94042765739004
 Ratio of user posts and responded user posts.
user_questions integer 
100
 Number of user posts that are marked as a question.
user_questions_average_response_time integer 
100
 Average reponse time (mins) of responded user questions.
user_questions_responded integer 
100
 Number of user posts that are marked as a question and that are responded (at least 1 page comment).
user_questions_responded_by_time object 
{ "Under 10 mins": 0, "10 - 30 mins": 0, "30 - 60 mins": 0, "60 - 90 mins": 0, "90 mins - 2 hours": 0, "2 - 4 hours": 0, "4 - 6 hours": 0, "6 - 12 hours": 0, "12 - 24 hours": 0, "24 - 48 hours": 0, "48 - 72 hours": 0, "More than 72 hours": 0 }
 Number of responded user questions by response time category.
user_questions_response_rate float 
1.94042765739004
 Ratio of user questions and responded user questions.
Insights Metrics

Metrics prefixed with insights_ can only be used for profiles that have insights_enabled property set to true in the response of the /1/facebook/profiles endpoint.

Name Type Example Description
insights_activity integer 
719
 Number of activities created about your Page. (Total Count)
insights_activity_by_activity_type object 
{"other": 345, "fan": 280, "page post": 90, "mention": 4, "user post": 0, "coupon": 0, "checkin": 0, "question": 0, "event": 0 }
 Number of activities about your Page by activity type. (Total Count)
insights_activity_unique integer 
35
 Number of people sharing activity about your page. These activity include liking your Page, posting to your Page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
insights_activity_unique_by_activity_type object 
{ "fan": 285, "other": 281, "page post": 32, "mention": 4, "user post": 0, "coupon": 0, "checkin": 0, "question": 0, "event": 0 }
 Number of people talking about your Page, by activity type. (Unique Users)
insights_activity_unique_by_age_gender object 
{ "M.18-24": 169, "M.25-34": 120, "F.18-24": 85, "F.25-34": 81, "F.35-44": 37, "M.35-44": 35, "M.45-54": 12, "M.55-64": 8, "M.65+": 7, "F.45-54": 6, "F.65+": 6, "U.25-34": 3, "F.55-64": 3, "U.35-44": 2, "F.13-17": 1 }
 Number of People Talking About the Page by user age and gender (Unique Users)
insights_activity_unique_by_city object 
{ "Dhaka, Dhaka Division, Bangladesh": 33, "Phnom Penh, Cambodia": 14, "Mexico City, Distrito Federal, Mexico": 13, "Karachi, Sindh, Pakistan": 12, "Ho Chi Minh City, Vietnam": 11, "Cairo, Cairo Governorate, Egypt": 10, ... }
 Number of People Talking About the Page by user city. (Unique Users)
insights_activity_unique_by_country object 
{ "PK": 44, "BD": 40, "IN": 30, "BR": 28, "MX": 24, ... }
 Number of People Talking About the Page by user country (Unique Users)
insights_activity_unique_by_locale object 
{ "en_US": 302, "en_GB": 99, "es_LA": 48, ... }
 Number of People Talking About the Page by user language. (Unique Users)
insights_engaged_users integer 
1134
 Number of people who engaged with your Page. Engagement includes any click or activity created. (Unique Users).
insights_fan_adds integer 
280
 Number of new people who have liked your Page.
insights_fan_adds_by_paid_non_paid_unique object 
{ "total": 280, "paid": 194, "unpaid": 86 }
 New likes by paid and non-paid : Number of new people who have liked your page broken down by paid and non-paid. (Unique Users)
insights_fan_adds_unique integer 
285
 New Likes : Number of new people who have liked your Page (Unique Users)
insights_fan_removes integer 
33
 Number of Unlikes of your Page (Total Count)
insights_fan_removes_unique integer 
32
 Number of Unlikes of your Page (Unique Users)
insights_fans_by_like_source object 
{ "feed_story": 69, "sponsored_story": 52, "feed_pyml": 50, "page_profile": 71, "ads": 9, "api": 5, "mobile_ads": 4, "vertex_page": 3, "timeline_like_chaining": 3, "search": 1, "timeline_collection": 1 }
 Breakdown of Number of Page likes from the most common places where people can like your Page. (Total Count)
insights_fans_by_like_source_unique object 
{ "feed_story": 69, "sponsored_story": 52, "feed_pyml": 50, "page_profile": 71, "ads": 9, "api": 5, "mobile_ads": 4, "vertex_page": 3, "timeline_like_chaining": 3, "search": 1, "timeline_collection": 1 }
 Number of people who liked your Page, broken down by the most common places where people can like your Page. (Unique Users)
insights_fans_by_unlike_source_unique object 
{ "normal_unfan": 20, "deactivated_fan_removal": 1 }
 Number of people who unliked your Page, broken down by the most common places where people can unlike your Page. (Unique Users)
insights_fans_city object 
{ "São Paulo, SP, Brazil": 7073, "Mexico City, Distrito Federal, Mexico": 6622, "Istanbul, Istanbul Province, Turkey": 5061, "Bangkok, Thailand": 3714, ... }
 Aggregated location data, sorted by city, number of people who like your Page. (Unique Users)
insights_fans_gender_age_lifetime object 
{ "M.25-34": 61893, "F.25-34": 50721, "M.35-44": 33300, "F.35-44": 22872, "M.18-24": 21956, "F.18-24": 13998, "M.45-54": 12220, "F.45-54": 8169, "M.55-64": 3426, "F.55-64": 2882, "M.65+": 2450, "F.65+": 1687, "F.13-17": 1342, "M.13-17": 1330 }
 Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. (Unique Users)
insights_fans_lifetime integer 
23423234
 Number of people who have liked your Page. (Unique Users)
insights_fans_lifetime_by_country object 
{ "US": 10539639, "BR": 7059801 }
 Lifetime value of number of fans grouped by country.
insights_fans_locale_lifetime object 
{ "en_US": 94843, "en_GB": 27878, "es_LA": 27558, "pt_BR": 21176, "fr_FR": 7338, ... }
 Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. (Unique Users)
insights_fans_online integer 
23423234
 Number of people who liked your Page and when they are online (Unique Users)
insights_fans_online_by_hour object 
{ "0": 83292, "1": 78332, "2": 83660, "3": 91509, "4": 101188, "5": 108478, "6": 113041, "7": 114870, "8": 113888, "9": 110740, "10": 106890, "11": 103823, "12": 102124, "13": 99136, "14": 91921, "15": 81431, "16": 73596, "17": 70081, "18": 69155, "19": 68482, "20": 65979, "21": 66731, "22": 70748, "23": 74399 }
 Number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST (Pacific Standard Time)
insights_impressions integer 
23423234
 Number of impressions seen of any content associated with your Page. (Total Count)
insights_impressions_by_paid_non_paid object 
{ "total": 192630, "paid": 169167, "unpaid": 23463 }
 Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Total Count)
insights_impressions_organic integer 
23423234
 Number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)
insights_impressions_paid integer 
23423234
 Number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)
insights_impressions_viral integer 
379
 Number of impressions of an activity published by a friend about your Page. These activities include liking your Page, posting to your page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)
insights_impressions_viral_frequency_distribution object 
 { "1": 2053, "2": 415, "3": 120, "4": 64, "5": 29, "6-10": 30, "11-20": 10, "21+": 4 }
 Number of people your Page reached from a story published by a friend, broken down by how many times people saw activities about your Page. (Unique Users)
insights_negative_feedback integer 
23423234
 Number of times people have given negative feedback to your Page. (Total Count)
insights_positive_feedback integer 
23423234
 Number of times people have given positive feedback to your Page. (Total Count)
insights_post_clicks integer 
1965
 Number of clicks on any of your content. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
insights_post_clicks_by_type object 
{ "photo view": 821, "other clicks": 670, "link clicks": 446, "video play": 4 }
 Number of clicks on any of your content, by type. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g., liking the page in Timeline) are not included. Other clicks is defined as "Clicks not on the content of the post, such as page title clicks or click to see more".
insights_post_clicks_unique integer 
1650
 Number of people who clicked on any of your content. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
insights_post_clicks_unique_by_type object 
{ "photo view": 601, "other clicks": 428, "link clicks": 210, "video play": 4 }
 Number of of people who clicked on any of your content, by type. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
insights_post_impressions integer 
23423234
 Number of impressions that came from all of your posts. (Total Count)
insights_post_impressions_by_paid_non_paid object 
{ "total": 168616, "paid": 147501, "unpaid": 21115 }
 Number of impressions that came from all of your posts broken down by paid and non-paid. (Total Count)
insights_post_impressions_frequency_distribution object 
{ "1": 82733, "2": 25929, "3": 6863, "4": 1354, "5": 432, "6-10": 562, "11-20": 106, "21+": 19 }
 Number of people who saw your Page posts, broken down by how many times people saw your posts. (Unique Users)
insights_post_impressions_paid integer 
23423234
 Number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)
insights_post_reach integer 
23423234
 Number of people who saw any of your Page posts. (Unique Users)
insights_post_reach_by_paid_non_paid object 
{ "total": 115514, "paid": 105891, "unpaid": 9623 }
 Number of impressions that came from all of your posts broken down by paid and non-paid. (Unique Users)
insights_post_reach_organic integer 
23423234
 Number of people who saw your Page posts in news feed or ticker, or on your Page's timeline. (Unique Users)
insights_post_reach_paid integer 
23423234
 Number of people who saw your Page posts in an ad or sponsored story. (Unique Users)
insights_reach integer 
23423234
 Number of people who have seen any content associated with your Page. (Unique Users)
insights_reach_by_age_gender object 
{ "M.25-34": 32425, "M.18-24": 25498, "F.25-34": 19674, "F.18-24": 14386, "M.35-44": 11693, "F.35-44": 7029, "M.45-54": 3339, "F.45-54": 2198, "M.55-64": 1317, "M.65+": 1275, "F.55-64": 873, "F.65+": 692, "M.13-17": 31, "F.13-17": 31 }
 Total Page Reach by age and gender. (Unique Users)
insights_reach_by_paid_non_paid object 
{ "total": 119886, "paid": 108459, "unpaid": 11427 }
 Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Unique Users)
insights_reach_engagement float 
0.013763074921175114
 Number of people who engaged with your Page per Number of people who have seen any content associated with your Page. Engagement includes any click or activity created.
insights_reach_organic integer 
23423234
 Number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)
insights_reach_paid integer 
23423234
 Number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
insights_reach_viral integer 
379
 Number of people who saw your Page or one of its posts from a activity shared by a friend. These activities include liking your Page, posting to your page's timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
insights_reactions integer 
100
 Number of reactions on any of your content.
insights_reactions_by_type object 
{ "like": 319, "love": 4, "wow": 7, "haha": 0, "sorry": 0, "anger": 0 }
 Number of reactions on any of your content by type.
insights_video_complete_views_30s integer 
5
 Number of times page's videos have been viewed for more than 30 seconds
insights_video_complete_views_30s_autoplayed integer 
5
 Number of times page's autoplayed videos have been viewed for more than 30 seconds
insights_video_complete_views_30s_click_to_play integer 
1
 Number of times page's videos have been viewed after the user clicks on play for more than 30 seconds
insights_video_complete_views_30s_organic integer 
5
 Number of times page's videos have been viewed for more than 30 seconds by organic reach
insights_video_complete_views_30s_repeat_views integer 
9
 Number of times that people replay a page's videos for more than 30 seconds
insights_video_complete_views_30s_unique integer 
62
 Number of times page's videos have been played for unique people for more than 30 seconds
insights_video_repeat_views integer 
35
 Number of times that people replay a page's videos for more than 3 seconds
insights_video_views integer 
6
 Number of times page's videos have been viewed for more than 3 seconds
insights_video_views_autoplayed integer 
5
 Number of times page's autoplayed videos have been viewed for more than 3 seconds
insights_video_views_click_to_play integer 
10
 Number of times page's videos have been viewed after the user clicks on play for more than 3 seconds
insights_video_views_organic integer Number of times page's videos have been viewed for more than 3 seconds by organic reach
insights_video_views_paid integer 
44
 Number of times page's promoted videos have been viewed for more than 3 seconds
insights_video_views_unique integer 
55
 Number of times page's videos have been played for unique people for more than 3 seconds
insights_views integer 
379
 Page views (Total Count)

Example request

POST /1/facebook/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "date_start": "2016-01-01",
  "date_end": "2016-01-02",
  "profiles": ["164929129743", "477018229123929"],
  "metrics": ["fans_lifetime", "fans_change", ...]
}

Example response

{
  "success": true,
  "profiles": [
    {
      "id": "164929129743",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "fans_lifetime": 123456,
          "fans_change": 123,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "fans_lifetime": 654321,
          "fans_change": 654,
          ...
        }
      ]
    },
    {
    "id": "477018229123929",
    "data": [
      {
        "date": "2016-01-01 00:00:00",
        "fans_lifetime": 111222,
        "fans_change": 1122,
        ...
      },
      {
        "date": "2016-01-02 00:00:00",
        "fans_lifetime": 222111,
        "fans_change": 2211,
        ...
      }
    ]
    }
  ]
}

Instagram Metrics

Returns daily metrics for each requested Instagram profile.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles The list of string values. Each is ID of the profile available from the /1/instagram/profiles endpoint.
metrics The list of metrics that will be returned in the response. Available metrics are listed in the table below.
Basic Metrics
Name Type Example Description
comments integer 
100
 Number of comments of profile posts.
comments_by_image_filter
No longer supported
object 
{ "Normal": 1, "Clarendon": 2 }
 Number of comments of profile posts by used image filter of that post.
comments_by_type object 
{ "image": 1, "video": 2 }
 Number of comments of profile posts by post type.
comments_by_video_filter
No longer supported
object 
{ "Normal": 1 }
 Number of comments of profile posts by used video filter of that post.
engagement_rate float 
4.2
 Engagement Rate displays the average number of Interactions per Fan per Post. Engagement Rate is therefore calculated by dividing the number of Interactions of posts published a particular day by the number of Fans on that day and finally by the number of posts on that day. The final Engagement Rate figure is multiplied by 100 and should be displayed as a percentage (Interactions / Fans / Posts * 100). The Engagement Rate for a time period should be calculated as the average of all the Engagement Rate values for all of the days that are being examined.
followers_change integer 
100
 Absolute change of followers count lifetime.
followers_lifetime integer 
100
 Followers count - lifetime value.
following_change integer 
100
 Absolute change of following count lifetime.
following_lifetime integer 
100
 Following count - lifetime value.
interactions integer 
100
 Number of interactions (likes and comments) of profile posts.
interactions_by_image_filter
No longer supported
object 
{ "Normal": 1, "Clarendon": 2 }
 Number of interactions of profile posts by used image filter of that post.
interactions_by_type object 
{ "image": 1, "video": 2 }
 Number of interactions of profile posts by post type.
interactions_by_video_filter
No longer supported
object 
{ "Normal": 1 }
 Number of interactions of profile posts by used video filter of that post.
interactions_per_1000_followers float 
11.94042765739004
 Number of interactions (likes and comments) per thousand followers.
interactions_per_1000_followers_by_image_filter
No longer supported
object 
{ "Normal": 11.94042765739004, "Clarendon": 12.94042765739004 }
 Number of interactions (likes and comments) per thousand followers by used image filter.
interactions_per_1000_followers_by_type object 
{ "image": 10.94042765739004, "video": 11.94042765739004 }
 Number of interactions (likes and comments) per thousand followers by used post type.
interactions_per_1000_followers_by_video_filter
No longer supported
object 
{ "Normal": 10.94042765739004 }
 Number of interactions (likes and comments) per thousand followers by used video filter.
likes integer 
100
 Number of likes of profile posts.
likes_by_image_filter
No longer supported
object 
{ "Normal": 1, "Clarendon": 2 }
 Number of likes of profile posts by used image filter of that post.
likes_by_post_type object 
{ "image": 1, "video": 2 }
 Number of likes of profile posts by post type.
likes_by_video_filter
No longer supported
object 
{ "Normal": 1 }
 Number of likes of profile posts by used video filter of that post.
profile_posts integer 
100
 Number of profile posts.
profile_posts_by_image_filter
No longer supported
object 
{ "Normal": 1, "Clarendon": 2 }
 Number of profile posts by used image filter of that post.
profile_posts_by_type object 
{ "image": 1, "video": 2 }
 Number of profile posts by post type.
profile_posts_by_video_filter
No longer supported
object 
{ "Normal": 1 }
 Number of profile posts by used video filter of that post.
Insights Metrics

Metrics prefixed with insights_ can only be used for profiles that have insights_enabled property set to true in the response of the /1/instagram/profiles endpoint.

Name Type Example Description
insights_followers_by_city_by_day object 
{ "Dhaka, Dhaka Division, Bangladesh": 33, "Phnom Penh, Cambodia": 14, "Mexico City, Distrito Federal, Mexico": 13, ... }
 The cities of the Business Account's followers.
insights_followers_by_country_by_day object 
{ "PK": 44, "BD": 40, "IN": 30, "BR": 28, "MX": 24, ... }
 The countries of the Business Account's followers.
insights_followers_by_gender_by_age_by_day object 
{ "M.18-24": 169, "M.25-34": 120, "F.18-24": 85, "F.25-34": 81, "F.35-44": 37, "M.35-44": 35, "M.45-54": 12, "M.55-64": 8, "M.65+": 7, "F.45-54": 6, "F.65+": 6, "U.25-34": 3, "F.55-64": 3, "U.35-44": 2, "F.13-17": 1 }
 The gender and age distribution of the Business Account's followers.
insights_followers_by_locale_by_day object 
{ "en_US": 302, "en_GB": 99, "es_LA": 48, ... }
 The number of followers broken down by language preferences.
insights_post_engagement_by_day integer 
100
 Total number of likes and comments on the posts.
insights_post_engagement_by_type_by_day object 
{ "video": 100, "carousel_album": 100, "carousel": 100, "image": 100 }
 Total engagement (likes and comments) broken down by post type (video, carousel album, carousel, image).
insights_post_impressions_by_day integer 
100
 The number of times posts have been seen.
insights_post_impressions_by_type_by_day object 
{ "video": 100, "carousel_album": 100, "carousel": 100, "image": 100 }
 The number of times posts have been seen, broken down by post type.
insights_post_interactions_by_day integer 
100
 The number of Likes, Comments and Saves posts received. The data source of this chart is different from the post_engagement. As a result, the number of interactions may vary.
insights_post_interactions_by_int_type_by_day object 
{ "like": 100, "saved": 100, "comment": 100 }
 The number of Likes, Comments and Saves posts received, broken down by the type of Interactions. The data source of this chart is different from the post_engagement. As a result, the number of interactions may vary.
insights_post_saves_by_day integer 
100
 Total number of saves on the posts.
insights_post_saves_by_type_by_day object 
{ "video": 100, "carousel_album": 100, "carousel": 100, "image": 100 }
 Total number of saves broken down by post type (video, carousel album, carousel, image).
insights_post_video_views_by_day integer 
100
 The number of times videos have been viewed.
insights_post_video_views_by_type_by_day object 
{ "video": 100, "carousel_album": 100, "carousel": 100, "image": 100 }
 The number of times videos have been viewed, broken down by video type.
insights_profile_all_clicks_by_day integer 
100
 The number of times user clicked on a specific contact on your Business Account's profile.
insights_profile_email_contacts_by_day integer 
100
 Total number of taps on the email link in the Business Account's profile.
insights_profile_get_directions_clicks_by_day integer 
100
 Total number of taps on the directions link in the Business Account's profile.
insights_profile_impressions_by_day integer 
100
 Total number of times the Business Account's media objects (i.e. posts, stories and promotions) have been viewed. Does not include profile views.
insights_profile_phone_call_clicks_by_day integer 
100
 Total number of taps on the call link in the Business Account's profile.
insights_profile_reach_by_day integer 
100
 Unique Impressions (Reach) refers to the number of different people who see your post. One person can see your post 5 times but is only counted once toward Reach.
insights_profile_text_message_clicks_by_day integer 
100
 Total number of taps on the text message link in the Business Account's profile.
insights_profile_views_by_day integer 
100
 Total number of unique users who have viewed the Business Account's profile.
insights_profile_website_clicks_by_day integer 
100
 Total number of taps on the website link in the Business Account's profile.

Example request

POST /1/instagram/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "date_start": "2016-01-01",
  "date_end": "2016-01-02",
  "profiles": ["4108894671", "337453282"],
  "metrics": ["followers_lifetime", "followers_change", ...]
}

Example response

{
  "success": true,
  "profiles": [
    {
      "id": "4108894671",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "followers_lifetime": 123456,
          "followers_change": 123,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "followers_lifetime": 654321,
          "followers_change": 654,
          ...
        }
      ]
    },
    {
      "id": "337453282",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "followers_lifetime": 111222,
          "followers_change": 1122,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "followers_lifetime": 222111,
          "followers_change": 2211,
          ...
        }
      ]
    }
  ]
}

Twitter Metrics

Returns daily metrics for each requested Twitter profile.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles The list of string values. Each is ID of the profile available from the /1/twitter/profiles endpoint.
metrics The list of metrics that will be returned in the response. Available metrics are listed in the table below.
Metrics
Name Type Example Description
engagement_rate float 
4.2
 Engagement Rate displays the average number of Interactions per Fan per Post. Engagement Rate is therefore calculated by dividing the number of Interactions of posts published a particular day by the number of Fans on that day and finally by the number of posts on that day. The final Engagement Rate figure is multiplied by 100 and should be displayed as a percentage (Interactions / Fans / Posts * 100). The Engagement Rate for a time period should be calculated as the average of all the Engagement Rate values for all of the days that are being examined.
ff_ratio float 
97.1443812233286
 Absolute change of following count lifetime.
followers_change integer 
100
 Absolute change of followers count lifetime.
followers_lifetime integer 
100
 Followers count - lifetime value.
following_change integer 
100
 Absolute change of following count lifetime.
following_lifetime integer 
100
 Following count - lifetime value.
incoming integer 
100
 Number of all incoming activities (mentions + retweets + replies) created by others mentioning this profile.
incoming_questions integer 
100
 Number of user tweets that are also marked as a question.
incoming_questions_average_response_time float 
12.34
 Average reponse time (mins) of responded user questions.
incoming_questions_responded integer 
100
 Number of user tweets that are marked as a question and that are responded (profile reply).
incoming_questions_responded_by_time object 
{ "Under 10 mins": 0, "10 - 30 mins": 0, "30 - 60 mins": 0, "60 - 90 mins": 0, "90 mins - 2 hours": 0, "2 - 4 hours": 0, "4 - 6 hours": 0, "6 - 12 hours": 0, "12 - 24 hours": 0, "24 - 48 hours": 0, "48 - 72 hours": 0, "More than 72 hours": 0 }
 Number of responded user questions by response time category.
incoming_questions_response_rate float 
0.02409638554216
 Ratio of user questions and responded user questions.
incoming_replies integer 
100
 Number of replies made by others.
incoming_retweets integer 
100
 Number of retweets made by others.
incoming_tweets integer 
100
 Number of user tweets. User tweet is considered any incoming activity (mention, reply), exluding retweets.
incoming_tweets_average_response_time float 
12.34
 Average reponse time (mins) of responded user tweets.
incoming_tweets_responded integer 
100
 Number of user tweets that are responded (profile reply).
incoming_tweets_responded_by_time object 
{ "Under 10 mins": 0, "10 - 30 mins": 0, "30 - 60 mins": 0, "60 - 90 mins": 0, "90 mins - 2 hours": 0, "2 - 4 hours": 0, "4 - 6 hours": 0, "6 - 12 hours": 0, "12 - 24 hours": 0, "24 - 48 hours": 0, "48 - 72 hours": 0, "More than 72 hours": 0 }
 Number of responded user tweets by response time category.
incoming_tweets_response_rate float 
0.02409638554216
 Ratio of user tweets and responded user tweets.
interactions integer 
100
 Number of interactions on profile tweets and replies.
interactions_per_1000_followers float 
1.55379654060392
 Number of interactions per thousand followers.
likes integer 
100
 Number of likes on profile tweets and replies.
listed_change integer 
100
 Absolute change of listed count lifetime.
listed_lifetime integer 
100
 Listed count - lifetime value (how many times profile has been listed).
profile_activities integer 
100
 Number of all activities (tweets + retweets + replies) created by the profile.
profile_activities_by_app object 
{ "twitter-web-client": 1, "tweetdeck": 2 }
 Number of all activities posted by profile by application via it was posted.
profile_replies integer 
100
 Number of replies made by profile.
profile_retweets integer 
100
 Number of retweets made by profile.
profile_tweets integer 
100
 Number of tweets made by profile.
replies integer 
100
 Number of replies on profile tweets and replies.
retweets integer 
100
 Number of retweets on profile tweets and replies.

Example request

POST /1/twitter/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "date_start": "2016-01-01",
  "date_end": "2016-01-02",
  "profiles": ["78569316", "3311741584"],
  "metrics": ["followers_lifetime", "followers_change", ...]
}

Example response

{
  "success": true,
  "profiles": [
    {
      "id": "78569316",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "followers_lifetime": 123456,
          "followers_change": 123,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "followers_lifetime": 654321,
          "followers_change": 654,
          ...
        }
      ]
    },
    {
      "id": "3311741584",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "followers_lifetime": 111222,
          "followers_change": 1122,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "followers_lifetime": 222111,
          "followers_change": 2211,
          ...
        }
      ]
    }
  ]
}

YouTube Metrics

Returns daily metrics for each requested YouTube profile.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles The list of string values. Each is ID of the profile available from the /1/youtube/profiles endpoint.
metrics The list of metrics that will be returned in the response. Available metrics are listed in the table below.
Metrics
Name Type Example Description
comments_change integer 
100
 Absolute change of comments count on uploaded videos.
dislikes_change integer 
100
 Absolute change of dislikes count on uploaded videos.
engagement_rate float 
4.2
 Engagement Rate displays the average number of Interactions per Fan per Post. Engagement Rate is therefore calculated by dividing the number of Interactions of posts published a particular day by the number of Fans on that day and finally by the number of posts on that day. The final Engagement Rate figure is multiplied by 100 and should be displayed as a percentage (Interactions / Fans / Posts * 100). The Engagement Rate for a time period should be calculated as the average of all the Engagement Rate values for all of the days that are being examined.
interaction_change integer 
100
 Absolute change of interactions (likes + dislikes + comments) count on uploaded videos.
interactions_per_1000_subscribers float 
23.56734832691981
 Number of interactions per thousand subscribers.
likes_change integer 
100
 Absolute change of likes count on uploaded videos.
subscribers_change integer 
100
 Absolute change of subscribers count lifetime.
subscribers_count_lifetime integer 
100
 Subscribers count - lifetime value.
video_change integer 
100
 Absolute change of videos count lifetime.
video_count_lifetime integer 
100
 Video count - lifetime value.
viewed_time_change integer 
100
 Absolute change of viewed time (in seconds) lifetime. Viewed time for each video is number of views multiplied by length of the video.
viewed_time_lifetime integer 
100
 Viewed time (in seconds) of all uploaded videos - lifetime value. Viewed time for each video is number of views multiplied by length of the video.
views_change integer 
100
 Absolute change of views count lifetime.
views_count_lifetime integer 
100
 Views count of all uploaded videos - lifetime value.

Example request

POST /1/youtube/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "date_start": "2016-01-01",
  "date_end": "2016-01-02",
  "profiles": ["UCA6AG33Zac0xi6f9VMTxkFQ", "UCCAg0pGh47apFzefcJN6x3w"],
  "metrics": ["subscribers_lifetime", "subscribers_change", ...]
}

Example response

{
  "success": true,
  "profiles": [
    {
      "id": "UCA6AG33Zac0xi6f9VMTxkFQ",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "subscribers_lifetime": 123456,
          "subscribers_change": 123,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "subscribers_lifetime": 654321,
          "subscribers_change": 654,
          ...
        }
      ]
    },
    {
      "id": "UCCAg0pGh47apFzefcJN6x3w",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "subscribers_lifetime": 111222,
          "subscribers_change": 1122,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "subscribers_lifetime": 222111,
          "subscribers_change": 2211,
          ...
        }
      ]
    }
  ]
}

Pinterest Metrics

Returns daily metrics for each requested Pinterest profile.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles The list of string values. Each is ID of the profile available from the /1/pinterest/profiles endpoint.
metrics The list of metrics that will be returned in the response. Available metrics are listed in the table below.
Metrics
Name Type Example Description
boards_change integer 
100
 Absolute change of boards count lifetime.
boards_lifetime integer 
100
 Boards count - lifetime value.
comments integer 
100
 Number of comments on profile pins.
followers_change integer 
100
 Absolute change of followers count lifetime.
followers_lifetime integer 
100
 Followers count - lifetime value.
following_change integer 
100
 Absolute change of following count lifetime.
following_lifetime integer 
100
 Following count - lifetime value.
interactions integer 
100
 Number of interactions on profile pins.
likes integer 
100
 Number of likes on profile pins.
pins_change integer 
100
 Absolute change of pins count lifetime.
pins_lifetime integer 
100
 Pins count - lifetime value
repins integer 
100
 Number of repins on profile pins.

Example request

POST /1/pinterest/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "date_start": "2016-01-01",
  "date_end": "2016-01-02",
  "profiles": ["376684093741466051", "484348272333315815"],
  "metrics": ["pins_change", "boards_change", ...]
}

Example response

{
  "success": true,
  "profiles": [
    {
      "id": "376684093741466051",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "pins_change": 123,
          "boards_change": 12,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "pins_change": 23,
          "boards_change": 10
          ...
        }
      ]
    },
    {
      "id": "484348272333315815",
      "data": [
        {
          "date": "2016-01-01 00:00:00",
          "pins_change": 50,
          "boards_change": 7,
          ...
        },
        {
          "date": "2016-01-02 00:00:00",
          "pins_change": 43,
          "boards_change": 11,
          ...
        }
      ]
    }
  ]
}

Posts

The endpoints in this section return a list of posts/videos/tweets, accompanied by the fields you specify. It can be an attribute of the post (text, created time, author, id, paid status) or metric (Number of comments, Number of Likes).

Facebook Page Posts Metrics

Returns a set of posts created during the specified date range for each requested Facebook profile. Facebook posts endpoint returns lifetime values of the metrics.

Parameters

Name Description
profiles array, list of profile IDs of the profiles available from the /1/facebook/profiles endpoint.
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. Your request is transformed using the time zone assigned to a profile in the Suite settings of your account. The response of the endpoint displays the date/time in UTC time zone. You can shift the date/time to the correct timezone using the timezone of each individual profile from the /1/facebook/profiles endpoint. The last day will be also included in the response.
fields array, the list of fields that will be returned in the response. Available fields are listed in the table below.
limit integer, (optional). The number of results per page. The default value is 10 and the maximal value is 500.
after string, (optional). Pagination cursor. Points to the end of the page that has been returned.
sort You can sort the results by specifying a field and sorting order in the sort object: "field": "created_time" and "order": "desc". See the list of fields allowed for sorting.
filter You can filter results by providing the filter parameter with field and value. See the list of fields allowed for filtering.
Basic Fields
Name Type Example Description
attachments array 
[{ "title": "Know Where You Stand on Social Media", "description": "Get a free customized report that will provide you with detailed data insights showing you where you stand vereses your competition on Facebook. Try it now! ", "url": "https://goo.gl/AtTi93", "image_url": "https://external.xx.fbcdn.net/safe_image.php?d=AQCXbmZ491Pwd29M&url=https%3A%2F%2Fcdn.socialbakers.com%2Fwww%2Fstorage%2Fmicrosites%2Fkyn%2FOG-KYN.jpg"}]
 Array of objects containing details about post attachments. Fields: title, description, url, image_url.
author_id string 
164929129743
 Facebook page post author profile id.
comments integer 
100
 Facebook post comments count.
created_time datetime 
2016-10-24T16:15:04+00:00
 Facebook post created time.
engagement_rate float 
4.2
 Engagement Rate for a particular post displays the average number of Interactions per Fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of Fans on that day.
id string 
164929129743_10154702368914744
 Facebook post id.
interactions integer 
100
 Facebook post interaction count.
is_published boolean 
true
 Is post published
message string 
A free tool that delivers a custom benchmark report, in minutes, so you can easily understand how well you are using social media to nurture customer relationships. Do you know your numbers?
 Facebook post contents.
page_id string 
164929129743
 Facebook page id for the published post.
post_labels array 
[{"id": "as3442fs", "name": "label 1"}, {"id": "vz4451jg", "name": "label 2"}]
 Array of post labels for given post and account
ppd_status string 
paid|organic|unknown
 Indicates whether the post was organic, paid or unknown based on PPD algorithm.
reactions integer 
100
 Facebook post reactions count.
reactions_by_type object 
{"like": 548, "love": 2, "wow": 2, "haha": 0, "sorry": 0, "anger": 0}
 Object containing Facebook post reactions number.
shares integer 
100
 Facebook post share count.
story string 
Socialbakers published a note
 Text from stories not intentionally generated by users, such as those generated when two people become friends, or when someone else posts on the person's wall.
type string 
photo|status|link|video|offer|note|poll|unknown
 Facebook post type.
universal_video_id string 
164929129743_10156499215049744
 The publishers asset management code for this video. Only available in case the post type is a video.
url string 
https://www.facebook.com/permalink.php?story_fbid=10154702368914744&id=164929129743
 Link to facebook post.
video_id string 
10156498782054744
 The id of the video object. Only available in case the post type is a video.
video_length float 
125.481
 Duration of the video in seconds. Only available in case the post type is a video.
Insights Fields

Metrics prefixed with insights_ can only be used for profiles that have insights_enabled property set to true in the response of the /1/facebook/profiles endpoint.

Name Type Example Description
insights_engaged_fan integer 
100
 People who have liked your page and engaged with your post.
insights_engaged_users integer 
100
 The number of people who clicked anywhere in your posts
insights_engagement_rate float 
0.0378
 Reach shows you how many people were exposed to your content and Reach Engagement Rate shows you how many of those reached people actually interacted with it.
insights_impressions integer 
100
 The number of impressions for your Page post
insights_impressions_by_paid_non_paid object 
{ "paid": 0, "unpaid": 7655, "total": 7655 }
 The number of impressions for your Page post, broken down by total, paid, and non-paid
insights_impressions_fan integer 
100
 The number of impressions for your Page post by people who have liked your Page
insights_impressions_fan_paid integer 
100
 The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story
insights_impressions_organic integer 
100
 The number of impressions of your post in Newsfeed, Ticker, or on your Page's Wall
insights_impressions_paid integer 
100
 The number of impressions for your Page post in an Ad or Sponsored Story
insights_negative_feedback integer 
100
 The number of times people took a negative action in your post (e.g. hid it)
insights_negative_feedback_unique integer 
100
 The number of people who took a negative action in your post (e.g., hid it)
insights_paid_status string 
paid|organic
 Whether the post has been promoted (received any paid impression) or not
insights_post_clicks integer 
100
 The number of times people clicked on anywhere in your posts without generating an activity
insights_post_clicks_by_type object 
{"photo view": 368, "other clicks": 186, "link clicks": 1, "video play": 0},
 The number of times people clicked on anywhere in your posts without generating an activity, broken-down by post click type.
insights_post_clicks_by_type_unique object 
{"photo view": 4, "other clicks": 15, "link clicks": 46, "video play": 0},
 The number of people who clicked anywhere in your post without generating an activity, broken-down by post click type.
insights_post_clicks_unique integer 
100
 The number of people who clicked anywhere in your post without generating an activity.
insights_reach integer 
100
 The number of people who saw your Page post
insights_reach_by_paid_non_paid object 
{ "paid": 0, "unpaid": 7655, "total": 7655 }
 The number of people who saw your Page post, broken down by total, paid, and non-paid
insights_reach_fan integer 
100
 The number of people who have like your Page who saw your Page post
insights_reach_fan_paid integer 
100
 The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story
insights_reach_organic integer 
100
 The number of people who saw your post in their Newsfeed or Ticker or on your Page's Wall
insights_reach_paid integer 
100
 The number of people who saw your Page post in an Ad or Sponsored Story
insights_reactions_by_type_total object 
{"like": 8, "love": 0, "wow": 0, "haha": 0, "sorry": 0, "anger": 0}
 The number of reactions to a Page's post by reaction type.
insights_reactions_like_total integer 
100
 The number of "like" reactions to a post.
insights_stories integer 
100
 The number of stories created about your Page (Stories)
insights_story_adds integer 
100
 The number of stories generated about your Page post.
insights_storytellers integer 
100
 The number of people sharing stories about your page ("People Talking About This" / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place
insights_video_avg_time_watched integer 
100
 The average length of time (in milliseconds) people spent viewing your video
insights_video_complete_views_30s integer 
100
 Total number of times Page's videos have been viewed for more than 30 seconds
insights_video_complete_views_30s_autoplayed integer 
100
 Total number of times Page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds
insights_video_complete_views_30s_clicked_to_play integer 
100
 Total number of times Page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds
insights_video_complete_views_30s_organic integer 
100
 Total number of times Page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach
insights_video_complete_views_30s_paid integer 
100
 Total number of times Page's promoted videos have been viewed to the end, or for more than 30 seconds
insights_video_complete_views_30s_unique integer 
100
 Total number of times Page's videos have been played for unique people to the end, or viewed for more than 30 seconds
insights_video_complete_views_organic integer 
100
 The number of times your video was organically viewed from the beginning to 95% of its length
insights_video_complete_views_organic_unique integer 
100
 The number of people who viewed your video organically from the beginning to 95% of its length
insights_video_complete_views_paid integer 
100
 The number of times your video was viewed via paid impression from the beginning to 95% of its length
insights_video_complete_views_paid_unique integer 
100
 The number of people who viewed your video via paid impression from the beginning to 95% of its length
insights_video_retention_graph array 
[0.6680000000000001, 1, 0.9683999999999999, 0.8257000000000001, 0.7319000000000001, 0.6640000000000001]
 Percentage of viewers at each interval. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket
insights_video_retention_graph_autoplayed array 
[0.6680000000000001, 1, 0.9683999999999999, 0.8257000000000001, 0.7319000000000001, 0.6640000000000001]
 Percentage of viewers at each interval where the video started playing automatically. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket
insights_video_view_time integer 
100
 The total number of milliseconds your video was watched, including replays and views less than 3 seconds.
insights_video_view_time_by_age_bucket_and_gender object 
{"M.25-34": 41521414, "U.18-24": 6220}
 The total time, in milliseconds, your video played for your Top Audiences, age and gender
insights_video_view_time_by_country_id object 
{"US":123, "CZ":54, "DE":6}
 The total number of minutes your video played for your Top 45 Locations - Countries
insights_video_view_time_organic integer 
100
 Total time (in milliseconds) video has been viewed without paid promotion
insights_video_view_time_paid integer 
100
 Total time (in milliseconds) video has been viewed with paid promotion
insights_video_views integer 
100
 The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.
insights_video_views_autoplayed integer 
100
 Number of times your video started automatically playing and people viewed it for more than 3 seconds
insights_video_views_clicked_to_play integer 
100
 Number of times people clicked to play your video and viewed it more than 3 seconds
insights_video_views_organic integer 
100
 The number of times your video was organically viewed for 3 seconds or more
insights_video_views_organic_unique integer 
100
 The number of people who viewed at least 3 seconds of your video organically
insights_video_views_paid integer 
100
 The number of times your video was viewed via paid impression for 3 seconds or more
insights_video_views_paid_unique integer 
100
 The number of people who viewed at least 3 seconds of your video via paid impression
insights_video_views_unique integer 
100
 The number of distinct people who viewed your video at least once.

Fields that might be used to sort Facebook posts:
Basic Fields
  • comments
  • created_time
  • interactions
  • reactions
  • reactions_by_type.anger
  • reactions_by_type.haha
  • reactions_by_type.like
  • reactions_by_type.love
  • reactions_by_type.sorry
  • reactions_by_type.wow
  • shares
Insights Fields
  • insights_engaged_users
  • insights_engagement_rate
  • insights_impressions
  • insights_impressions_organic
  • insights_impressions_paid
  • insights_post_clicks
  • insights_post_clicks_by_type_unique.link clicks
  • insights_post_clicks_by_type_unique.photo view
  • insights_post_clicks_by_type_unique.video play
  • insights_reach
  • insights_reach_organic
  • insights_reach_paid
  • insights_video_avg_time_watched
  • insights_video_complete_views_30s
  • insights_video_view_time
  • insights_video_views
  • insights_video_views_organic
  • insights_video_views_paid
  • insights_video_views_unique

Fields that might be used to filter Facebook posts:
Basic FieldsInsights Fields
  • insights_paid_status

Response

Name Description
success Status of the response. Possible values are true or false.
data object containing the following properties:
  • posts: array, containing post metric data
  • next: string, pagination cursor. Used for pagination over posts data.
  • remaining: integer, number of remaining items, counting from current page, until end of posts data.

Example request

POST /1/facebook/page/posts HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": ["164929129743", "543567853435"],
  "date_start": "2017-07-01",
  "date_end": "2017-10-25",
  "fields": [
    "id",
    "created_time",
    "message",
    "comments",
    "shares",
    "reactions",
    "interactions",
    "url",
    "author_id",
    "page_id",
    "attachments",
    "type",
    "reactions_by_type",
    "story",
    "insights_impressions",
    "insights_impressions_paid",
    "insights_paid_status",
    "insights_engaged_users",
    "insights_video_avg_time_watched",
    "insights_engagement_rate",
    "insights_post_clicks_by_type",
    "insights_post_clicks_by_type_unique",
    "universal_video_id",
    "video_id",
    "ppd_status",
    "video_length",
    "post_labels"
  ],
  "sort": [{
    "field": "created_time",
    "order": "desc"
  }],
  "filter": [{
    "field": "type",
    "value": ["video"]
  }, {
    "field": "insights_paid_status",
    "value": "paid",
  }, {
    "match_any": [{
      "field": "post_labels",
      "value": [
        "fa14dde7e4f041e3a646",
        "890c135d9cee4cf89b42"
      ]
    }]
  }],
  "limit": 5
}

Example response

{
  "success": true,
  "data": {
    "posts": [
      {
        "id": "164929129743_10154736430664744",
        "created_time": "2016-11-04T13:00:08+00:00",
        "message": "Brainstorming on your social media content? This tool will help ↓",
        "comments": 10,
        "shares": 20,
        "reactions": 70,
        "interactions": 100,
        "url": "https://www.facebook.com/socialbakers/posts/10154736430664744",
        "author_id": "164929129743",
        "page_id": "164929129743",
        "attachments": [
          {
              "title": "Looking to Get Inspired For Your Next Campaign or Post?",
              "description": "Coming up with ideas for new posts and campaigns is a challenge for every marketer...",
              "url": "https://goo.gl/28ZEjD",
              "image_url": "https://external.xx.fbcdn.net/safe_image.php?d=AQDCqVXSjdGWUTu5&url=https%3A%2F%2Fwww.facebook.com%2Fads%2Fimage%2F%3Fd%3DAQJAeqUrvHG_eEQJrlnw0oLjbP7j0uio9f72hrlJ-8VWCVEc2tV_wkWj3XOLkWrB3R0KYlA09NYIwj1KGgpqOkDtsYkAg49xZVltN_OQloQpjk0smGZC9CwkDTZn9XbotqP5G6MYA8bEjlnhgdc84Exm"
          }
        ],
        "type": "link",
        "reactions_by_type": {
          "like": 10,
          "love": 20,
          "wow": 30,
          "haha": 5,
          "sorry": 3,
          "anger": 2
        },
        "post_labels": [{
          "id": "fa14dde7e4f041e3a646",
          "name": "Post Label 1"
        }],
        "story": "Socialbakers published a note",
        "insights_impressions": 3583,
        "insights_impressions_paid": 496,
        "insights_paid_status": "paid",
        "insights_engaged_users": 50,
        "insights_video_avg_time_watched": 60000,
        "video_id": "1072177562941323",
        "ppd_status": "organic",
        "video_length": 125.481,
        "universal_video_id": "164929129743_10154736430664744",
        "insights_post_clicks_by_type": {
          "other clicks": 381,
          "link clicks": 48,
          "video play": 530
        },
        "insights_post_clicks_by_type_unique": {
          "other clicks": 302,
          "link clicks": 43,
          "video play": 506
        },
        "insights_engagement_rate": 0.017567734751948533
      }, ...
    ],
    "next": "eyJjdXJzb3IiOlt7ImZpZWxkIjoiY3JlYXRlZF90aW1lIiwidmFsdWUiOiIyMDE2LTEwLTI1VDEzOjAwOjA2LjAwMFoiLCJvcmRlciI6ImRlc2MifV0sImlkcyI6WyIxNjQ5MjkxMjk3NDNfMTAxNTQ3MDUwODA3Mzk3NDQiXX0=",
    "remaining": 3276
  }
}

Instagram Profile Posts Metrics

Returns a set of posts created during the specified date range for each requested Instagram profile. Instagram posts endpoint returns lifetime values of the metrics.

Parameters

Name Description
profiles array, list of profile IDs of the profiles available from the /1/instagram/profiles endpoint.
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. Your request is transformed using the time zone assigned to a profile in the Suite settings of your account. The response of the endpoint displays the date/time in UTC time zone. You can shift the date/time to the correct timezone using the timezone of each individual profile from the /1/instagram/profiles endpoint. The last day will be also included in the response.
fields array, the list of fields that will be returned in the response. Available fields are listed in the table below.
limit integer, (optional). The number of results per page. The default value is 10 and the maximal value is 500.
after string, (optional). Pagination cursor. Points to the end of the page that has been returned.
sort You can sort the results by specifying a field and sorting order in the sort object: "field": "created_time" and "order": "desc". See the list of fields allowed for sorting.
filter You can filter results by providing the filter parameter with field and value. See the list of fields allowed for filtering.
Basic Fields
Name Type Example Description
attachments array 
[{ "images": [{ "url": "https://external.xx.fbcdn.net/safe_image.php?d=AQCXbmZ491Pwd29M&url=https%3A%2F%2Fcdn.socialbakers.com%2Fwww%2Fstorage%2Fmicrosites%2Fkyn%2FOG-KYN.jpg" ]}, "videos": [], "indices": [] }]
 Array of objects containing details about post attachments. Fields: url, type, width, height
author_id string 
490402220
 Author profile ID.
comments integer 
100
 Total number of comments on the media object.
created_time datetime 
2016-10-24T16:15:04+00:00
 Instagram media created time.
engagement_rate float 
4.2
 Engagement Rate for a particular post displays the average number of Interactions per Fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of Fans on that day.
id string 
17966172199068623_490402220
 Instagram media ID.
interactions integer 
100
 Total number of interactions on the media object.
likes integer 
100
 Total number of likes on the media object.
message string 
A first instagram post
 Instagram media contents.
post_labels array 
[{"id": "as3442fs", "name": "label 1"}, {"id": "vz4451jg", "name": "label 2"}]
 Array of post labels for given post and account
type string 
carousel|image|video|carousel_album
 Media post type.
url string 
https://www.instagram.com/p/Bk4f5J_gypJ/
 Link to instagram post.
Insights Fields

Metrics prefixed with insights_ can only be used for profiles that have insights_enabled property set to true in the response of the /1/instagram/profiles endpoint.

Name Type Example Description
insights_engagement integer 
100
 Total number of likes and comments on the media object.
insights_impressions integer 
100
 Total number of times the media object has been seen.
insights_reach integer 
100
 Total number of unique accounts that have seen the media object.
insights_saved integer 
100
 Total number of unique accounts that have saved the media object.
insights_video_views integer 
100
 (Videos only) Total number of times the video has been seen. Returns 0 for videos in carousel albums.

Fields that might be used to sort Instagram posts:
Basic Fields
  • comments
  • created_time
  • interactions
  • likes
Insights Fields
  • insights_engagement
  • insights_impressions
  • insights_reach
  • insights_saved
  • insights_video_views

Fields that might be used to filter Instagram posts:
Basic Fields

Response

Name Description
success Status of the response. Possible values are true or false.
data object containing the following properties:
  • posts: array, containing post metric data
  • next: string, pagination cursor. Used for pagination over posts data.
  • remaining: integer, number of remaining items, counting from current page, until end of posts data.

Example request

POST /1/instagram/profile/posts HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": ["490402220", "55674325"],
  "date_start": "2018-06-01",
  "date_end": "2018-08-31",
  "fields": [
    "interactions",
    "comments",
    "likes",
    "insights_engagement",
    "insights_saved",
    "insights_reach",
    "insights_video_views",
    "insights_impressions",
    "id",
    "author_id",
    "created_time",
    "type",
    "message",
    "attachments",
    "post_labels",
    "url"
  ],
  "sort": [{
    "field": "created_time",
    "order": "desc"
  }],
  "filter": [{
    "field": "type",
    "value": ["image"]
  }, {
    "match_any": [{
      "field": "post_labels",
      "value": [
        "fa14dde7e4f041e3a646",
        "890c135d9cee4cf89b42"
      ]
    }]
  }],
  "limit": 5
}

Example response

{
  "success": true,
  "data": {
    "posts": [
      {
        "id": "17966172199068623_490402220",
        "created_time": "2018-08-23T09:59:27+00:00",
        "message": "Stuck in a rut with your Instagram marketing? Don’t sweat it 🙅‍♀️. Freshen up your content with these tips for insta success 💥! See link in bio to unlock the full list 📝",
        "comments": 9,
        "likes": 86,
        "author_id": "490402220",
        "type": "video",
        "interactions": 95,
        "profile_id": "490402220",
        "attachments": [
          {
            "images": [],
            "videos": [
              {
                "url": "https://scontent.xx.fbcdn.net/v/t50.2886-16/39076708_281043816045474_2574583738604191744_n.mp4?_nc_cat=0&oh=2d1efdd181ee7d18d1be98d22afdb900&oe=5BF734E0"
              }
            ]
          }
        ],
        "post_labels": [{
          "id": "890c135d9cee4cf89b42",
          "name": "Post Label 1"
        }],
        "insights_engagement": 148,
        "insights_saved": 52,
        "insights_reach": 3094,
        "insights_video_views": 923,
        "insights_impressions": 4178,
        "url": "https://www.instagram.com/p/Bk4f5J_gypJ/"
      }
    ],
    "next": "eyJjdXJzb3IiOlt7ImZpZWxkIjoiY3JlYXRlZF90aW1lIiwidmFsdWUiOiIyMDE4LTA2LTI4VDEyOjM4OjM0KzAwOjAwIiwib3JkZXIiOiJkZXNjIn1dLCJpZHMiOlsiMTc4OTM5NTExNjIyMTY0NjRfNDkwNDAyMjIwIl19=",
    "remaining": 15
  }
}

Twitter Tweets Metrics

Returns tweets metrics for each requested Twitter profile.

According to the Twitter Developer Policies, the Socialbakers API no longer provides details regarding the individual Tweets. Tweet IDs, Author ID, Created Time, and Post Labels assigned in Socialbakers Suite can be still requested for manual analysis.

Parameters

Name Description
profiles array, list of profile IDs of the profiles available from the /1/twitter/profiles endpoint.
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. Your request is transformed using the time zone assigned to a profile in the Suite settings of your account. The response of the endpoint displays the date/time in UTC time zone. You can shift the date/time to the correct timezone using the timezone of each individual profile from the /1/twitter/profiles endpoint. The last day will be also included in the response.
fields array, the list of fields that will be returned in the response. Available fields are listed in the table below.
limit integer, (optional). The number of results per page. The default value is 10 and the maximal value is 500.
after string, (optional). Pagination cursor. Points to the end of the page that has been returned.
sort You can sort the results by specifying a field and sorting order in the sort object: "field": "created_time" and "order": "desc". See the list of fields allowed for sorting.
filter You can filter results by providing the filter parameter with field and value. See the list of fields allowed for filtering.
Fields
Name Type Example Description
attachments
No longer supported
array 
{"attachments":[{"url":"https://t.co/zj4QKZ9oLr","display_url":"en.wikipedia.org/wiki/Let_3","expanded_url":"https://en.wikipedia.org/wiki/Let_3","indices":[0,23]},{"url":"https://t.co/TydZGpShh8","display_url":"pic.twitter.com/TydZGpShh8","expanded_url":"https://twitter.com/aljinovicante/status/838708864761671680/video/1","indices":[42,65],"image":{"width":320,"height":224,"url":"http://pbs.twimg.com/ext_tw_video_thumb/838708091659116544/pu/img/yrYiZy7QwfT5wVQn.jpg:small"},"images":[{"width":320,"height":224,"url":"http://pbs.twimg.com/ext_tw_video_thumb/838708091659116544/pu/img/yrYiZy7QwfT5wVQn.jpg:small"},{"width":320,"height":224,"url":"http://pbs.twimg.com/ext_tw_video_thumb/838708091659116544/pu/img/yrYiZy7QwfT5wVQn.jpg:medium"},{"width":320,"height":224,"url":"http://pbs.twimg.com/ext_tw_video_thumb/838708091659116544/pu/img/yrYiZy7QwfT5wVQn.jpg:large"},{"width":150,"height":150,"url":"http://pbs.twimg.com/ext_tw_video_thumb/838708091659116544/pu/img/yrYiZy7QwfT5wVQn.jpg:thumb"}]}]}
 Array of objects containing details about post attachments.
author_id string 
100004577
 Tweet author profile id.
coordinates
No longer supported
object 
{"coordinates": [ 16.449281999999997, 43.523876 ]}
 Represents the geographic location of this Tweet as reported by the user or client application. The inner coordinates array is formatted as geoJSON (longitude first, then latitude).
created_time datetime 
2016-10-24T16:15:04+00:00
 Tweet created time.
engagement_rate float 
4.2
 Engagement Rate for a particular post displays the average number of Interactions per Fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of Fans on that day.
entities
No longer supported
object 
{"entities":{"hashtags":[{"indices":[10,14],"text":"bla"}],"tags":[{"id":"1964904343","indices":[15,26],"name":"Jurica Grgicevic","text":"jgrgicevic","type":"user"}]}}
 Entities provide metadata and additional contextual information about content posted on Twitter.
id string 
833759796105007104
 Tweet id.
in_reply_to_user_id
No longer supported
string 
719525790308765697
 If the represented Tweet is a reply, this field will contain the integer representation of the original Tweet’s author ID.
interactions
No longer supported
integer 
100
 Number of interactions.
language
No longer supported
string 
en
 Indicates a BCP 47 language identifier corresponding to the machine-detected language of the Tweet text.
likes
No longer supported
integer 
100
 Number of times tweet was liked (favorited).
mentions
No longer supported
array 
[ "1964904343" ]
 List of Twitter profile ids mentioned.
message
No longer supported
string 
A free tool that delivers a custom benchmark report, in minutes, so you can easily understand how well you are using social media to nurture customer relationships. Do you know your numbers?
 Tweet content.
post_labels array 
[{"id": "as3442fs", "name": "label 1"}, {"id": "vz4451jg", "name": "label 2"}]
 Array of tweet labels for given tweet and account
replies
No longer supported
integer 
100
 Number of replies.
retweeted_user_id
No longer supported
string 
719525790308765697
 If the represented Tweet is a retweet, this field will contain the integer representation of the original Tweet’s author ID.
shares
No longer supported
integer 
100
 Number of shares.
source
No longer supported
object 
{ "name": "Twitter Ads", "id": "<a href=\"https://ads.twitter.com\" rel=\"nofollow\">Twitter Ads</a>;" }
 id: HTML-formatted string linking to utility used to create the tweet; name: name of the utility
type
No longer supported
string 
animated_gif|link|photo|status|video
 List of tweet types.

Fields that might be used to sort Twitter tweets:
Basic Fields
  • created_time
  • interactions  
    No longer supported
  • likes  
    No longer supported
  • replies  
    No longer supported
  • shares  
    No longer supported

Fields that might be used to filter Twitter posts:
Basic Fields

Response

Name Description
success Status of the response. Possible values are true or false.
data object containing the following properties:
  • posts: array, containing post metric data
  • next: string, pagination cursor. Used for pagination over posts data.
  • remaining: integer, number of remaining items, counting from current page, until end of posts data.

Example request

POST /1/twitter/profile/tweets HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": ["1964904343", "8643567434"],
  "date_start": "2016-01-01",
  "date_end": "2017-01-01",
  "fields": [
    "id",
    "author_id",
    "created_time",
    "post_labels"
  ],
  "sort": [{
    "field": "created_time",
    "order": "desc"
  }],
  "filter": [{
    "match_any": [{
      "field": "post_labels",
      "value": [
        "fa14dde7e4f041e3a646",
        "890c135d9cee4cf89b42"
      ]
    }]
  }],
  "limit": 5
}

Example response

{
  "success": true,
  "data": {
    "posts": [
      {
        "id": "689427258210004992",
        "created_time": "2016-01-19T12:40:41+00:00",
        "post_labels": [{
          "id": "fa14dde7e4f041e3a646",
          "name": "Post Label 1"
        }],
        "author_id": "1964904343",
      }
    ],
    "remaining": 0
  }
}

YouTube Profile Video Metrics

Returns a set of videos created during the specified date range for each requested YouTube channels. YouTube videos endpoint returns lifetime values of the metrics.

Parameters

Name Description
profiles array, list of profile IDs of the profiles available from the /1/youtube/profiles endpoint.
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. Your request is transformed using the time zone assigned to a profile in the Suite settings of your account. The response of the endpoint displays the date/time in UTC time zone. You can shift the date/time to the correct timezone using the timezone of each individual profile from the /1/youtube/profiles endpoint. The last day will be also included in the response.
fields array, the list of fields that will be returned in the response. Available fields are listed in the table below.
limit integer, (optional). The number of results per page. The default value is 10 and the maximal value is 500.
after string, (optional). Pagination cursor. Points to the end of the page that has been returned.
sort You can sort the results by specifying a field and sorting order in the sort object: "field": "created_time" and "order": "desc". See the list of fields allowed for sorting.
filter You can filter results by providing the filter parameter with field and value. See the list of fields allowed for filtering.
Fields
Name Type Example Description
author_id string 
UCA6AG33Zac0xi6f9VMTxkFQ
 The ID that YouTube uses to uniquely identify the channel that the video was uploaded to.
comments integer 
100
 The number of comments for the video.
created_time datetime 
2018-09-03T16:15:04+00:00
 The date and time when the uploaded video file was created.
dislikes integer 
100
 The number of users who have indicated that they disliked the video.
duration integer 
100
 The length of the video [s].
engagement_rate float 
4.2
 Engagement Rate for a particular post displays the average number of Interactions per Fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of Fans on that day.
id string 
UCA6AG33Zac0xi6f9VMTxkFQ
 The ID that YouTube uses to uniquely identify the video.
interactions integer 
100
 The sum of Likes, Dislikes and Comments.
likes integer 
100
 The number of users who have indicated that they liked the video.
message string 
Get caught up on the most important social media news of the week!
Beginner-friendly guide to Influencer Marketing: http://goo.gl/aTWHRV
 The video's description.
post_labels array 
[{"id": "as3442fs", "name": "label 1"}, {"id": "vz4451jg", "name": "label 2"}]
 Array of post labels for given profile and account
published_time datetime 
2018-08-03T12:30:05+00:00
 The date and time when the video was published.
video_view_time integer 
100
 The number of time the video has been viewed multiplied by duration [s].
video_views integer 
100
 The number of times the video has been viewed.

Fields that might be used to sort YouTube profile video:
Basic Fields
  • comments
  • created_time
  • dislikes
  • duration
  • interactions
  • likes
  • published_time
  • video_view_time
  • video_views

Fields that might be used to filter YouTube profile video:
Basic Fields

Response

Name Description
success Status of the response. Possible values are true or false.
data object containing the following properties:
  • posts: array, containing post metric data
  • next: string, pagination cursor. Used for pagination over posts data.
  • remaining: integer, number of remaining items, counting from current page, until end of posts data.

Example request

POST /1/youtube/profile/videos HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": ["UCA6AG33Zac0xi6f9VMTxkFQ", "455DFG232sdg677"],
  "date_start": "2018-06-01",
  "date_end": "2018-08-31",
  "fields": [
    "id",
    "created_time",
    "message",
    "author_id",
    "comments",
    "duration",
    "video_view_time",
    "published_time",
    "dislikes",
    "video_views",
    "likes",
    "interactions",
    "post_labels"
  ],
  "sort": [{
    "field": "created_time",
    "order": "desc"
  }],
  "filter": [{
    "match_any": [{
      "field": "post_labels",
      "value": [
        "fa14dde7e4f041e3a646",
        "890c135d9cee4cf89b42"
      ]
    }]
  }]
  "limit": 5
}

Example response

{
  "success": true,
  "data": {
    "posts": [
      {
        "id": "6Ol7dJtKcq0",
        "created_time": "2018-06-15T14:41:32.000Z",
        "message": "Get caught up on the most important social media news of the week!\nBeginner-friendly guide to Influencer Marketing: http://goo.gl/aTWHRV",
        "author_id": "UCA6AG33Zac0xi6f9VMTxkFQ",
        "comments": 0,
        "likes": 6,
        "duration": 114,
        "video_view_time": 41040,
        "published_time": "2018-06-15T14:41:32.000Z",
        "dislikes": 0,
        "video_views": 360,
        "interactions": 6,
        "post_labels": [{
          "id": "fa14dde7e4f041e3a646",
          "name": "Post Label 1"
        }]
      },
    ],
    "next": "eyJjdXJzb3IiOlt7ImZpZWxkIjoiY3JlYXRlZF90aW1lIiwidmFsdWUiOiIyMDE4LTA2LTI4VDEyOjM4OjM0KzAwOjAwIiwib3JkZXIiOiJkZXNjIn1dLCJpZHMiOlsiMTc4OTM5NTExNjIyMTY0NjRfNDkwNDAyMjIwIl19=",
    "remaining": 15
  }
}

Aggregated Post Metrics

You can find this endpoint useful in case you want to get the aggregated metrics data of a set of posts. The set of posts is defined by the profiles and filtering parameters.

The set of posts is defined by the date range, the profiles, and the filtering parameters.

When requesting the data, the dimension of the data is required. Dimensions are common criteria that are used to aggregate data, such as the date on that the post has been published or the post label of the post.

You can use this endpoint to answer questions like: How many interactions (impressions, posts, reactions, etc.) relate to posts having a specific post label? How many interactions relate to a particular type of post? How many interactions were created by organic or paid posts?

Facebook Post Metrics

Returns a set of posts created during the specified date range for each requested Facebook profile. Facebook posts endpoint returns lifetime values of the metrics.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles array of objects, consists of profile IDs and platforms. You can get the list of profile IDs from the /1/facebook/profiles endpoint.
metric string, the list of available metrics is displayed below.
dimensions array of objects. The data of the metric can be split by a specific dimension. The most common dimension is time. See the list of available dimensions in the table of metrics below.
filter array of objects. You can filter the results using simple or advanced post filters. See the list of fields allowed for filtering.

Metrics

Metrics prefixed with insights_ can only be used for profiles that have insights_enabled property set to true in the response of the /1/facebook/profiles endpoint.

Name Dimensions Metrics Description
page_posts date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type, ppd_status Number of page posts.
interactions date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type, ppd_status, interaction_type Number of interactions on page posts.
insights_impressions date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type The number of impressions for your posts.
reactions date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type, ppd_status, reaction_type Number of reactions on page posts.
insights_video_views date.day, date.month, date.quarter, date.week, date.year, profile, post_labels Number of times page's videos have been viewed for more than 3 seconds.
insights_post_clicks date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type The number of times people clicked on anywhere in your posts without generating an activity.
insights_reach_engagement date.day, date.month, date.quarter, date.week, date.year, profile, post_labels, post_type Number of people who engaged with your Post per Number of people who have seen any content associated with your Post. Engagement includes any click or activity created.
Fields that might be used to filter Facebook posts:
Basic Fields

Example request

POST /1/metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": [
    {
      "id": "164929129743",
      "platform": "facebook"
    }
  ],
  "date_start": "2018-11-01",
  "date_end": "2018-11-12",
  "metric": "page_posts",
  "dimensions": [
    {
      "type": "profile"
    }
  ],
  "filter": [
    {
      "field": "post_labels",
      "value": [
        "e3af7de2d2274393b86b"
      ]
    }
  ]
}

Example response

{
  "success": true,
  "header": [
    {
      "type": "profile",
      "rows": [
        "164929129743"
      ]
    },
    {
      "type": "metric",
      "rows": [
        "page_posts"
      ]
    }
  ],
  "data": [
    [
      3
    ]
  ]
}

Aggregated Post Metrics

Early Access
Endpoints in this section are not yet complete. They are however ready to be used in production if you would need certain data sooner than later. Expect this section to be updated with more functionalities.

Returns a set of posts created during the specified date range for each requested profile from multiple platforms.

Parameters

Name Description
date_start, date_end string, the beginning / end of the period you want to get the data for in the format YYYY-MM-DD. The response uses a timezone assigned to a profile in Suite settings of the account. The last day will be also included in the response.
profiles array of objects, consists of profile IDs and platforms. You can get the profiles from the List of Connected Profiles section.
metric string, the list of available metrics is displayed below.
dimensions array of objects. The data of the metric can be split by a specific dimension. The most common dimension is time. See the list of available dimensions in the table of metrics below.
filter array of objects. You can filter the results using simple or advanced post filters. See the list of fields allowed for filtering.

Metrics

Metrics prefixed with insights_ can only be used for profiles from platforms that have insights enabled. Not all metrics are available for all platforms.

Name Dimensions Metrics Description
engagement_rate
FBIGTWYTLIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Engagement Rate for a particular post displays the average number of Interactions per Fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of Fans on that day.
insights_completion_rate
IGStories
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward.
insights_engagements
FBIGTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type Total number of likes and comments on the posts.
insights_impressions
FBIGTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of impressions for your posts.
insights_post_clicks
FB
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status The number of times people clicked on anywhere in your posts without generating an activity.
insights_reach_engagement
FB
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of people who engaged with your Post per Number of people who have seen any content associated with your Post. Engagement includes any click or activity created.
insights_reach_per_content
FBIG
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of people who have seen any content associated with your Page. (Unique Users)
insights_story_exits
IGStories
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type The number of times users exited your story.
insights_story_taps_back
IGStories
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type The number of times users clicked back to return to the previous story.
insights_story_taps_forward
IGStories
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type The number of times users clicked forward to skip to the next story.
insights_video_views
FBIGTWYT
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, published_status Number of times page's videos have been viewed for more than 3 seconds.
interactions
FBIGTWYTLIPIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status, interaction_type Number of interactions on page posts.
interactions_per_1k_fans
FBIGTWYTLIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of interactions on page posts per 1k fans
likes
FBIGTWYT
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type Number of likes of profile posts.
number_of_comments
FBIGTWYTLIPIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of comments on page posts.
page_posts
FBIGTWYTLIPIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of page posts.
page_replies
TW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label Number of replies by the Twitter profile.
page_shares
FBTWPI
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label Number of retweets or shares by the page/profile
profile_tweets
TW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type Total number of tweets, excluding replies and retweets.
sentiment_manual_auto
FBIGTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, media_type, sentiment The breakdown of sentiment – Positive, Negative, or Neutral – for all comments. This metric needs to be used with the sentiment dimension.
shares
FBTWPIVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, published_status Number of interactions on page posts, filtered by content type shared.
user_posts
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Number of page posts, filtered by origin incoming.
user_posts_average_response_time
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Average response time of page posts, filtered by origin incoming
user_posts_responded
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, response_time Number of non-admin page posts that have been responed, filtered by origin incoming.
user_posts_response_rate
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Ratio of responded user posts to number of user posts
user_questions
FBTWVK
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Number of page posts which are questions.
user_questions_average_response_time
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Average response time of page posts which are questions, filtered by origin incoming
user_questions_responded
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type, response_time Number of non-admin page posts which are questions that have been responded.
user_questions_response_rate
FBTW
date.day, date.month, date.quarter, date.week, date.year, platform, profile, post_labels, profile_label, content_type, media_type Ratio of responded user questions to user questions.
Fields that might be used to filter posts:
Basic Fields
Early Access
Endpoints in this section are not yet complete. They are however ready to be used in production if you would need certain data sooner than later. Expect this section to be updated with more functionalities.

Example request


POST /1/aggregated-metrics HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
  "profiles": [
    {
      "id": "564919357",
      "platform": "twitter",
    },
    {
      "id": "164929129743",
      "platform": "facebook"
    }
  ],
  "date_start": "2018-11-01",
  "date_end": "2018-11-12",
  "metric": "page_posts",
  "dimensions": [
    {
      "type": "profile"
    }
  ],
  "filter": [
    {
      "field": "post_labels",
      "value": [
        "e3af7de2d2274393b86b"
      ]
    }
  ]
}

Example response


{
  "success": true,
  "header": [
    {
      "type": "profile",
      "rows": [
        {
          "id": "564919357",
          "platform": "twitter",
        },
        {
          "id": "164929129743",
          "platform": "facebook"
        }
      ]
    },
    {
      "type": "metric",
      "rows": [
        "page_posts"
      ]
    }
  ],
  "data": [
    [
      3
    ],
    [
      6
    ]
  ]
}

Advanced Post Filters

Introduction

Some fields support advanced possibilities of filtering. It is possible to create filter rules as a combination of match_all and match_any clauses. A combination with simple filter definition is also possible. The filter consists of two types of clauses:

Simple filter clauses

Specifies particular field(s) and its values. Posts having these values will be part of the results. 


{
  "field": "type",
  "value": [
    "photo",
    "status"
  ]
}
Advanced filter clauses

The advanced filter is used to combine multiple filters in a logical meaning as AND, and OR.

  • match_all - Represents logical AND. Items have to match in all criteria for each clause
  • match_any - Represents logical OR. The result of this filter has to match at least in one criterion of the clause.

{
  "match_all": [
    {
      "field": "post_labels",
      "value": [
        "fa14dde7e4f041e3a646",
        "890c135d9cee4cf89b42"
      ]
    }
  ]
}

Tableau Web Data Connector (WDC)

Introduction

Tableau is a business intelligence (BI) tool that can be used to create reports, charts, graphs and dashboards using different data sources.
Official documentation for Tableau Web Data Connector is available here: http://onlinehelp.tableau.com/current/pro/desktop/en-us/help.htm#examples_web_data_connector.html .

Socialbakers API is available as a data source for Tableau using a Web Data Connector.
The Socialbakers Web Data Connector is available at this address: https://api.socialbakers.com/tableau-wdc.

The same API authentication (token and secret) is used for the Tableau Web Data Connector, as described in Security and Authentication section.

Available metrics

Network Metrics
Facebook Metrics all metrics except metrics prefixed with "insights_"
Instagram Metrics all metrics except metrics prefixed with "insights_"
Twitter Metrics all metrics
YouTube Metrics all metrics
Pinterest Metrics all metrics

Google Data Studio Connector

Introduction

Google Data Studio is an analytics dashboard report service which turns your analytics data into informative reports which are easy to read, share and customizable.

Official Google Data Studio Connector description: https://support.google.com/datastudio/answer/6268208.

The connector allows you to access Socialbakers API and use it as a source of data for your reports.

To access the connector, please visit this address: Socialbakers GDS Connector

For authorization, you’ll need to input a User name and Token. These are linked to a specific user of a Socialbakers Suite account. Get in touch with our Support team at support@socialbakers.com to get yours.

(Please note that name convention slightly differs on Socialbakers’ side where ‘Token’ and ‘Secret’ is being used.
EXAMPLE of what you’ll use for input:
User Name: (called token on Socialbakers side)
NjE5MTA4XzE3OTAyMTVfMTU0NTMxNDUyOTA4OV82MTRlODkxODAzNDI0ZmU5MTQwY2VkZTY4NzI2NmI1OA== (example only, not functional)
Token: (called secret on Socialbakers side)
f0e2b4ca2fd76b8515265fd6b8bced5d (example only, not functional)

More info about authorization: Security and authentication

Available metrics

Network Metrics
Facebook Metrics all metrics
Instagram Metrics all metrics
Twitter Metrics all metrics
YouTube Metrics all metrics
Pinterest Metrics all metrics

Community

Currently only content labeling endpoints are available for Community.

Content Labeling

Add or remove labels to content in Community.

Requires labeling user permissions:

  • Edit Global Labels
  • Global Post Labeling

Currently supports the following networks: facebook, and twitter.

Caveats:

  • If the provided label does not exist, a global label will be created in the account.
  • Labeled content must exist in Community at the time of the API call.
  • The updates are immediately propagated into feeds.

Methods

PUT
Add labels to content
DELETE
Remove labels from content

Parameters

Name Description
content_ids array of network specific content IDs (status ID for Twitter, see below for Facebook content IDs). (required)
labels array of label names (strings) to add to content. (required)
Facebook Content IDs
Direct Messages
To label direct message conversation, prefix the conversation ID (e.g. t_100022491363476) with page ID and dash.
Example: Given page ID 558021681218098 and conversation ID t_100022491363476, the resulting content ID will be: 558021681218098-t_1200750755
Posts
To label specific page's post, prefix the post ID with page ID.
Example: Given page ID 164929129743 and post ID 10156439716079744, the resulting content ID is: 164929129743_10156439716079744
Post Comments
To label specific comment to a post, prefix the comment ID with post ID.
Example: Given post ID 10156439716079744 and comment ID 10156440099689744, the resulting content ID will be: 10156439716079744_10156440099689744.

Note: You can verify post and comment IDs by inserting them as path to Facebook URL. For example facebook.com/10156439716079744_10156440099689744 redirects to the comment. These composite IDs are compatible with Graph API too.

Response

Name Description
success Status of the response. Possible values are true or false.
data object containing the contents object of responses per individual contents.

Example request


PUT /1/community/{network}/labels HTTPS
Host: api.socialbakers.com
Authorization: Basic base64_encoded_auth
Content-Type: application/json; charset=utf-8

{
    "content_ids": [
      // Facebook conversation ID
      "754387418054186-t_100022491363476",
      // Facebook page post ID
      "849715935050458_1520511894637588",
    ],
    "labels": ["my label"],
}

Example response

{
    "success": true,
    "data": {
      "contents": {
        "754387418054186-t_100022491363476": {
            "status": "ok"
        },
        "849715935050458_1520511894637588": {
            "status": "ok"
        }
      }
    }
}

Changelog

v1.2

  • Introduced new Aggregated Post Metrics endpoint under the Aggregated Post Metrics section. This adds support to aggregate data across multiple social networks.
  • Introduced post level aggregated data for IG Story specific metrics.

v1.1

  • IG carousel typed posts now returns all image links (bugfix).

v1.0

2020/03/04

  • Fix community add and delete labels

2020/01/13

  • Add profile-level engagement_rate.

2020/01/08

  • Add post-level engagement_rate. Multiplication by 10 is needed for all values except for the FB one, as we already receive it multiplied by 10

2019/07/11

2019/06/22

2018/12/17

  • new endpoint /1/metrics to get aggregated data of a set of posts defined by profiles and filtering parameters
  • /1/facebook/page/posts now returns also unpublished posts.
  • new sort fields to sort Facebook posts by insights_impressions, insights_impressions_paid, insights_impressions_organic
  • new field url added to Instagram posts

2018/11/04

v0.9

2019/06/22

2018/12/17

  • new sort fields to sort Facebook posts by insights_impressions, insights_impressions_paid, insights_impressions_organic
  • new field url added to Instagram posts

2018/11/04

  • the timezone is (internally) applied to correspond with Suite data when using post level endpoints

2018/10/17

2018/09/10

2018/08/10

2018/02/22

2017/10/16

2017/08/16

2017/07/13

2017/05/04

  • new metrics insights_impressions_viral, insights_impressions_viral_frequency_distribution and insights_impressions_viral_unique added for Facebook metrics

2017/03/28

2016/11/23

2016/10/27

  • new metrics viewed_time_change and viewed_time_lifetime added for YouTube metrics
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